The running industry really really wants it to be a social activity, because then it’s an avenue to sell more stuff.
They are investing heavily in run clubs and influencers to try to make it a more social activity. If you run with people, you’ll probably do it more often, which is good, but you’ll also spend more on races, burn through more shoes, and probably spend more money on peripheral gear.
The running industry really really wants it to be a social activity, because then it’s an avenue to sell more stuff.
They are investing heavily in run clubs and influencers to try to make it a more social activity. If you run with people, you’ll probably do it more often, which is good, but you’ll also spend more on races, burn through more shoes, and probably spend more money on peripheral gear.