• violentfart
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    1 day ago

    I think market-specific branding would help Chinese companies in the west.

    • AGM@lemmy.ca
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      1 day ago

      I’d guess people will get used to the brand names. Hyundai was like that too. Most people will eventually settle on some bastardized pronunciation of the name, like this guy.

      • violentfart
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        1 day ago

        Most reasonable people won’t care, but I think a measurable percentage would be turned off by it, which you don’t want when entering a market.

        It’s easy to drive a Merc, Benz, Bimmer, Chevy, Ford, or V-dub.

        It’s harder (heh) to say “whoa he’s drives a Dong”

        “I’ll be there in 5 minutes, look for a black Dong”

        Idk maybe it’s easier after all.

        • AGM@lemmy.ca
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          1 day ago

          Won’t be an issue 10 years in and global brand value is more important, especially when entering a market to compete on price rather than on prestige.

      • Tm12@lemmy.ca
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        1 day ago

        I have no idea how to pronounce it correctly. Hi-oon-day? I say hun-day