The U.S. grocery slowdown is becoming harder to ignore.
Shoppers are buying fewer items than a year ago, and grocery sales are declining as weakening unit sales are now outweighing rising prices. That is according to new analysis from Bain & Company using NielsenIQ grocery data shared exclusively with CNBC.
Grocery units, which refer to individual items or products sold, fell 1.8% in June from a year earlier, a sharp reversal from the 0.1% year-over-year growth recorded in June 2025. While prices continue to rise about 2% to 3% year-over-year, that inflation cushion for the industry is no longer enough to keep overall sales growing.
We have scaled back significantly on our grocery purchases within the past month. No snacks, only stuff that’s on sale, beef products very rarely (because it’s fucking expensive now) and fewer items overall. Even after all that it comes to around $80 per trip. But we are now losing money due to our power and water bills getting jacked up so we are looking into cutting back even more.
power/gas /water isnt telling its customers that the rates are going up because of AI datacenters, i saw our parents rates increase as well.