Confused customers take longer to find what they’re looking for. Taking longer to find things means they stay in the store longer. Staying in the store longer makes them more likely to buy more things.
Ah, the wonders of capitalism – making a service worse, more frustrating, and less efficient because that’s more profitable.
Roughly 30% increase in sales every time they do it.
Confused customers take longer to find what they’re looking for. Taking longer to find things means they stay in the store longer. Staying in the store longer makes them more likely to buy more things.
Ah, the wonders of capitalism – making a service worse, more frustrating, and less efficient because that’s more profitable.