I opened Spotify this morning to be greeted by a modal popup with a “sponsored recommendation”.

Why am I seeing ads if I’m already paying for the premium plan!? 😑

  • Baketime
    6•1 year ago

    How to introduce ads to the current premium tier without having everyone complain and leave

    Step 1 - Introduce a new paid tier that’s cheaper, has all the premium features, but still has ads

    Step 2 - wait a few months

    Step 3 - increase all prices so that new “cheaper” tier is the same price as the current premium tier