TIL World’s biggest beer, wine and spirits producers have collectively lost $830 billion in market value over just four years. Changing drinking habits and rising health concerns have hit earnings across the sector. Millennials and Gen Z are also not much interested in alcohol.
Keep increasing the price to ensure it gets worse. Please legal drug dealers. Price yourself out of work.
The line must go up, they say, and these guys can’t come up with all kinds of schemes for subscriptions or selling your data to extract more cash, government is often limiting their marketing, so they’re restricted to lowering quality and increasing prices until you run out of customers.
They are going to eventually just hire armed guard to force us to drink.