I’ve never really understood the appeal of paying more for a shirt just because it has a brand like Nike or Adidas or something with another brand that sells a product printed across it when a plain, unbranded one costs less.
If you think about it, walking around wearing a giant logo is basically acting as a walking billboard for that company. Usually, if a company wants to advertise on a billboard, they have to pay for the space. But with branded clothes, people not only provide the advertising space for free, they actually pay extra for the privilege.
It feels a bit backwards to me. For those of you who prefer branded clothing, what makes it worth the extra cost for you?
Edit: I’m not speaking of sports equipment. Just clothing you would wear to the movies, the store, etc.
Not to get way too in the weeds, but GSM isnt really the best metric for quality (or warmth). I’m just a noob in all of this, but the starting staple length of the fibers, the processing (combing vs just carding), spinning (open ended vs ring spun), fiber diameter, ply, and twist, and knitting technique come into play. Then for some fabrics, you have treatments added after the fact, so you could have a 300 GSM fabric with 75 GSM of wax on top. You could even have multiple layers of fabric in the final garment.
I’d mostly just try to look at the GSM to compare between offerings by the same brand.