Back in April, Sega Sammy announced that it will acquire Angry Birds creator Rovio Entertainment for 706 million Euros (about $776 million) to help with its expansion in the mobile market. Today, Sega has confirmed that the acquisition is complete and Rovio has joined Sega Group.
I think the idea is that this way they can work on things that aren’t Angry Birds, Sega has a lot of IP. Sega just seems to want a developer with a track history that can make things for that market. They also seem to want to make sega look more appealing to future buyers so having a mobile arm probably helps there.
I think the idea is that this way they can work on things that aren’t Angry Birds, Sega has a lot of IP. Sega just seems to want a developer with a track history that can make things for that market. They also seem to want to make sega look more appealing to future buyers so having a mobile arm probably helps there.