Moroccanoil will no longer be sponsoring the Eurovision Song Contest from next year.

The Israeli brand had been a primary sponsor of Eurovision since 2019, the same year the contest took place in Tel Aviv.

However, on Thursday, organisers announced that the haircare company had pulled its sponsorship after six years.

“We can confirm that, after six successful years, Moroccanoil has chosen not to renew its sponsorship of the Eurovision Song Contest,” a Eurovision rep said, adding: “We wish Moroccanoil every success for the future.”