Finally, Australians are being encouraged to swap four wheels for two. Governments are investing in cycling infrastructure, and calls for e-bike subsidies are growing louder.

But our research suggests there’s a missing piece in this puzzle.

Giving people access to an e-bike is important. Building safer cycling infrastructure is fundamental

I think they missed another important piece of the pizzle, pushback by boomers and Gen X in particular who despise a world that’s cleaner, quieter, lower medical coat, less pollution, less CO2 and they want less greenspace and more asphalt and concrete.