Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
I think because proton can’t be stored as fat, and A LOT of shit has fillers that are basically just carbs. So by saying 'high protein" it means you’re actually buying meat, not some soy mixed crap.
protein molecules can’t be stored as fat, but their energy can be.
not really; people eating only high protein don’t gain weight, they starve and die. Rabbit starvation i think its called.
eating protein by itself cannot meaningfully be stored as fat.
Yes, there is a process called gluconeogenesis that can use a tiny amount of protein to create the bodies background blood glucose target, but that isn’t relevant here. This is very easy to demonstrate, put a CGM on and only eat protein (no fat, no carbs) and you wont see a rise in blood glucose. Without a rise in blood glucose there is nothing for the fat cells to take up (they don’t take up protein)