This is an older article, but felt it was important enough to share.

  • @TokenBoomerOP
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    -61 year ago

    The Backfire Effect is the theory that when given contradicting evidence against these predetermined beliefs a person acts to further entrench themselves in their beliefs in open rejection of the facts. Although this is considered a rare phenomenon instead of a common occurrence, the ideas are still embedded within the principles of cognitive dissonance and confirmation bias.

    This you?