A recent survey of teens found that 87% have iPhones, and don’t plan to switch. They have their reasons.

(unpaywalled version on archive.today: https://archive.ph/03cwZ)

Interesting figure that comes out of the article: 87% of US teens prefer iPhones. Also the explanations given aren’t quite surprising, I guess it’s mostly because of iMessage. Teens will feel like outcasts if they get an Android phone while their friends still use iMessage because of the green bubbles.

It’s actually hilarious how we allowed consumerism to take us this far and that we have now peer pressure over smartphones.

“You’re telling me in 2023, you still have a ’Droid? […] You gotta be at least 50 years old.”

ouch 😔

  • @zefiaxEnglish
    2•1 year ago

    That analogy would work if toys were ultimately targeted to adults which they are not. A smartphone on the other had is targeted towards adults thus getting a child or teen to have brand loyalty at an early age would ultimately convert to sales as an adult.