The company announced today that advertisers will be able to place ads alongside organic content that appears when searching in the app.
When a user clicks on an ad, they can continue scrolling to view search results in a feed-like format.
Ads will appear next to organic content that’s served when a user searches on TikTok, with a semitransparent “sponsored” label on the video thumbnail.
Instagram search ads appear when a user clicks on a post and begins to scroll through other content.
Young people are increasingly using TikTok as a Google replacement to look for product recommendations, restaurants, or shows to watch.
In the past, TikTok has also struggled with moderating content that appeared prominently in search results — last year, the platform pulled several videos that promoted the use of prescription drugs as weight loss ads after researchers found TikTok was surfacing them in search.
The original article contains 273 words, the summary contains 147 words. Saved 46%. I’m a bot and I’m open source!
This is the best summary I could come up with:
The company announced today that advertisers will be able to place ads alongside organic content that appears when searching in the app.
When a user clicks on an ad, they can continue scrolling to view search results in a feed-like format.
Ads will appear next to organic content that’s served when a user searches on TikTok, with a semitransparent “sponsored” label on the video thumbnail.
Instagram search ads appear when a user clicks on a post and begins to scroll through other content.
Young people are increasingly using TikTok as a Google replacement to look for product recommendations, restaurants, or shows to watch.
In the past, TikTok has also struggled with moderating content that appeared prominently in search results — last year, the platform pulled several videos that promoted the use of prescription drugs as weight loss ads after researchers found TikTok was surfacing them in search.
The original article contains 273 words, the summary contains 147 words. Saved 46%. I’m a bot and I’m open source!