“Google is constantly optimizing and tweaking its apps through various A/B tests, and the latest one for the Play Store has us scratching our heads quite a bit. We’ve noticed that the familiar and handy install button is disappearing for some in the Play Store’s search results, which means that you actually have to tap through to the full app listing to install an app. This behavior isn’t in place for all results and apps, though, making the tweak feel arbitrary and random…”

  • Kichae
    1•1 year ago

    The experiment isn’t really valid with optgin data, but that doesn’t mean there’s a need for it. That’s entirely contingent on whether the experiment is needed at all, and most of the time these things are about squeezing one last drop of blood out of a dead corpse. And I’d argue that that’s not something that’s needed.

    • @[email protected]English
      1•1 year ago

      Few corporations will do that, real purpose is to understand user behaviour and test which flow is the fastest and easiest to understand for users .