They know the way the wind is blowing on this issue, and they trade in public image nearly as much as they do in physical goods. This is a good look for them, and when it was clear they wouldn’t win, they’re happy to join the winning side.
It’s also not completely out of left field—they’ve been expanding access to previously-internal repair guides and even tools over the last few years.
They’ve done pr things before too. The apple certified repair program is incredibly restrictive and expensive, the existing self repair even more so. So I’ll look at what they’re saying very carefully and critically.
They know the way the wind is blowing on this issue, and they trade in public image nearly as much as they do in physical goods. This is a good look for them, and when it was clear they wouldn’t win, they’re happy to join the winning side.
It’s also not completely out of left field—they’ve been expanding access to previously-internal repair guides and even tools over the last few years.
Many years ago, I read that the first rule of diplomacy is to assent graciously to the inevitable. :)
It’s a good rule!
It’s efficient at least. It saves a lot of effort spent on lost causes.
They’ve done pr things before too. The apple certified repair program is incredibly restrictive and expensive, the existing self repair even more so. So I’ll look at what they’re saying very carefully and critically.