I have a friend who’s alcohol consumption has gotten out of control. Me and his other friends/family are planning an intervention and so I’ve been doing a lot of research/reading on the topic.
NEVER and I mean NEVER have I seen so many fucking ads for alcohol in my LIFE. Instagram? 15 ads in a half hour of scrolling reels. YouTube? Ads. Google results? Ads. Twitter? Ads.
It’s fucking everywhere and it’s SICK. I’m researching how to help someone stop drinking and I’m getting inundated with ads for anything from gin, beers, vodkas and more. I can’t even imagine having an alcohol issue and trying to find help for myself with the web being this way.
It’s fucking sick.
Hope things go well and your friend is receptive to the message. It might not change the trajectory right away but at the very least, it’ll be something to encourage them to examine their habits. If your friend does seem to take it to heart but has a hard time cutting back, there’s a medication called naltrexone which may help reduce alcohol cravings. I’m just some internet guy though so that’s more of a conversation between them and their doctor, it’s something I didn’t know about before starting treatment but I think it was helpful. Carbonated (seltzer/sparkling) water was useful as a replacement for the alcoholic drinks in my case but if that brings to mind stuff they used to mix together, it may not be an ideal solution.
If they’ve been drinking heavily over a long period, there are also some risks associated with complete cessation so it couldn’t hurt to encourage them to schedule an appointment with their doctor anyway. I’d imagine that’s come up in your research already though.