The French government is allocating €200m (£171.6m) to destroy surplus wine and support producers.
It comes amid a cocktail of problems for the industry, including a falling demand for wine as more people drink craft beer.
Overproduction and the cost of living crisis are also hitting the industry.
Most of the €200m will be used to buy excess stock, with the alcohol sold for use in items such as hand sanitiser, cleaning products and perfume.
You know what would drive demand up ? Cheap wine.
To be fair, I can get a bottle of D.O.C.G. Prosecco from Costco for $7, and most people consider it to be fairly good prosecco
The world already has Two Buck Chuck. How much cheaper do you want?