Earlier in the week during the promoters’ press release for the Italian Grand Pix the president of the company that manages the Autodromo Nazionale di Monza said that they were holding out hopes of selling out the tickets for Sunday; he said that the sales had started strong but had slowed down over the summer. He claimed that there were still tickets available, and he was banking on late-buyers as the weather forecasts had definitely cleared any chances of bad weather. He claimed that 95% of the tickets had been sold.

Initially the claims were met with high scepticism on Twitter and other media, since on that day going over to the ticket selling platforms and checking out the availability showed big numbers of unsold tickets for Friday and Saturday all over the circuit. Even assuming that the claim was referring to Sunday only, though, it seems that it was not truthful: sectors like Roggia and Ascari, priced at 500 € for Sunday, were still mostly empty and available.

On Wednesday 30th of August Monza started promoting a big discount campaign for Roggia and Ascari: prices were sliced from 500 € to 275 €, almost in half. Other tickets were still available throughout the circuit.

On Saturday 2nd of September an e-mail was sent by ACI Sport (the Italian Automobile Club sporting section, the promoter of all national automobile races) to all general admission ticket holders, offering a new “upgrade ticket”: for those very same Roggia and Ascari stand seats a 185 € upgrade is offered, meaning that a 110 € general admission weekend pass or a 90 € Sunday ticket can be presented at the ticket booths to get the 185 € tickets for Sunday and get a seat from those ex-500 € seats. Some tickets are also still available in a few other areas.

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    fedilink
    141 year ago

    Similar to how concerts used to cost me about £15 and now you are like £40 for a middle-of-the-road band, pricing for these things has gotten ridiculous. The only way it stops is if people don’t buy them.