Google immediately jumped ahead in search when it started by having a simple webpage and using PageRank. This was a while before there were even Gmail accounts and all the tracking we’re given now.

At this point I’d settle for a search company that doesn’t care to track you, uses general (not specific) predictive search, implements Boolean search, and isn’t diminished in quality by SEO.

That last criterion is the hardest one. It might not even be feasible.