The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • @tabularEnglish
    1•1 year ago

    Is your point that warranty is part of the cost of the car and so they’ve already paid a substantial portion (for the lifetime of the car) of “the subscription”?