The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • @PutangInaMoEnglish
    3•1 year ago

    Subaru did this with remote start. Instead of just selling you the damn option you have to pay a subscription. Fuck that I’ll just walk outside and start the car…