Modifying consumption at the individual level unintentionally creates boycotts that the local consumer isn’t even aware they are involved in. This compounds when the local consumer happens to be an upper manager, because they will carry their biases against corporations, such as Nestlé, into the corporate world, and continue their own boycott of services that are undesirable.

Again, totally unfair to the individual since we carry so little responsibility, but we also carry the ability to crush corporations that refuse to follow the people’s will. Look a bit deeper into why Enron, or Sears-Roebuck collapsed. You’ll find that your real power is burying corporations that have no value.