Lyft is introducing a new feature that lets women and non-binary riders choose a preference to match with drivers of the same gender.
The ride-hailing company said it was a “highly requested feature” in a blog post Tuesday, saying the new feature allows women and non-binary people to “feel that much more confident” in using Lyft and also hopefully encourage more women to sign up to be drivers to access its “flexible earning opportunities.”
The service, called “Women+ Connect,” is rolling out in the coming months. Riders can turn on the option in the Lyft app, however the company warns that it’s not a guarantee that they’ll be matched with a women or non-binary person if one of those people aren’t nearby. Both the riders and drivers will need to opt-in to the feature for it work and riders must chose a gender for it to work.
I don’t necessarily think it would harm men to have access. My problem is that every time something like this happens and is marketed specifically at helping women, all these men come in acting like they’re the ones who’ve been oppressed for all of human history. This is another case of women wanting to be heard, but men want to make it all about themselves
Who would have thought that members of a specific group would be offended when they feel like they’re discriminated against.