Lyft is introducing a new feature that lets women and non-binary riders choose a preference to match with drivers of the same gender.
The ride-hailing company said it was a “highly requested feature” in a blog post Tuesday, saying the new feature allows women and non-binary people to “feel that much more confident” in using Lyft and also hopefully encourage more women to sign up to be drivers to access its “flexible earning opportunities.”
The service, called “Women+ Connect,” is rolling out in the coming months. Riders can turn on the option in the Lyft app, however the company warns that it’s not a guarantee that they’ll be matched with a women or non-binary person if one of those people aren’t nearby. Both the riders and drivers will need to opt-in to the feature for it work and riders must chose a gender for it to work.
it aims to provide equity, but through a really shitty and half-assed method that results in systemic discrimination
Lyft could be vetting their drivers, taking a hardline approach on drivers which are reported, a trusted driver program, etc, anything that would actually be protecting vulnerable people from abusers, but instead went with the easiest most simple minded approach (which also doesn’t protect any vulnerable men) because they have no problem treating their drivers like shit