French supermarket Carrefour has put stickers on its shelves this week warning shoppers of “shrinkflation” - where packet contents are getting smaller while prices are not.
French supermarket Carrefour has put stickers on its shelves this week warning shoppers of “shrinkflation” - where packet contents are getting smaller while prices are not.
This is honestly a win win for the store and consumers - in my experience store brands rarely change their sizes. So this just keeps the customers informed and potentially funnels some sales into the store brand.
The issue is when the store brand gets smaller a year or two down the line.