A fresh report into Unity’s hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.
MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity’s own LevelPlay ad platform.
The report quotes industry consultants that say this move is an “attempt to destroy” Unity’s main competitior in this field: AppLovin.
There’s this one guy on youtube(https://www.youtube.com/@rossmanngroup), who said about business: [paraphrasing] “Sometimes things go well, and sometimes, you dry to get the change stuck between the couch cushions”. And you’re right, this pretty much does seem like a desperate move if you think about it.
Yeah, I love that analogy. When companies deviate from their core business model to try to increase revenue, it’s a symptom that the company is dying. If they’re having profit issues (which I doubt), a healthy company would innovate to attract customers, not to lock them in.