The French government has announced plans to allow retailers to sell fuel at a loss - even though French law currently prohibits doing so - with hopes that the measure will bring down prices at the pump for consumers.
The French government has announced plans to allow retailers to sell fuel at a loss - even though French law currently prohibits doing so - with hopes that the measure will bring down prices at the pump for consumers.
That’s the reason it’s banned in the first place.
Large companies would come into a market and sell their products for huge losses until the local competition went bankrupt. After the competition is gone, prices would go much higher than they were before.