If anything, Abrams should just make trailers, I think that could actually be something he’d be really good at: driving up hype. He wouldn’t actually have to deliver on anything (which is where he falls apart), just set up a mystery (“Is this a good movie?”) and then he has nothing else to do with it.
This would actually be a brilliant use of his skillset. He very evidently doesn’t research anything about the source material or care what the film is about, which fits modern movie trailers perfectly.
If anything, Abrams should just make trailers, I think that could actually be something he’d be really good at: driving up hype. He wouldn’t actually have to deliver on anything (which is where he falls apart), just set up a mystery (“Is this a good movie?”) and then he has nothing else to do with it.
This would actually be a brilliant use of his skillset. He very evidently doesn’t research anything about the source material or care what the film is about, which fits modern movie trailers perfectly.