Steve talks about the critical importance of product content and the role it plays in whether consumers abandon their shopping carts, make a purchase, or return a product. In fact, 70% of online shoppers say product content can make or break a sale.

  • @MooseBoys
    link
    English
    191 year ago

    What is product content?

    I had to read most of the article to figure this out, too. It’s referring to the product description and accompanying media. Some sites show you little more than a 64-pixel thumbnail and generic info like “Size: 10, Color: Blue”. Having “more content” means high-quality and accurate product photos, sizing charts, etc. Considering that definition, it seems obvious that buyers are reluctant to pay for something if they’re not even sure what they’re getting.

    • snooggums
      link
      fedilink
      91 year ago

      So details about the product. How the fuck is that “content”?