Removing the ability to opt-out of ad personalization based on your Reddit activity, except in select countries.
Reddit requires very little personal information, and we like it that way. Our advertisers instead rely on on-platform activity—what communities you join, leave, upvotes, downvotes, and other signals—to get an idea of what you might be interested in.
The vast majority of redditors will see no change to their ads on Reddit. For users who previously opted out of personalization based on Reddit activity, this change will not result in seeing more ads or sharing on-platform activity with advertisers. It does enable our models to better predict which ad may be most relevant to you.
edit: updated link to old.reddit.com
It’s an enshittification speed run
is it, though? I’d say the redesign was when things started going seriously downhill, and that’s been introduced about 5 years ago. not much of a speedrun.
What redesign?
RES gang rise up
Had Reddit Enhancement Suite on desktop and exclusively third-party apps on mobile since 2011. Saw the redesign for the first time earlier this year and was mortified.