This Is What Replaces News On Facebook

Both Digiday and Axios this week published pieces about the cliff that digital media outlets have fallen off of this year. According to Digiday, the three publishers to lose the most Facebook referral traffic were The Sun, Business Insider, and The Guardian, which are all down around 80% from where they were last August. And while these are grim numbers, they don’t really tell the whole story of what’s been happening on the platform.