For most folks, once they’re semi-regular runners, cost and turnover of shoes becomes a factor.
Running has an entire spectrum of needs, personally If Nike is shocked $75-$80(mid $50s after discount https://www.nike.com/w/mens-running-shoes-37v7jznik1zy7ok?sort=priceAsc) isn’t competitive with pricing for other brands (Asics and New Balance are easily had for mid-$30s on sale) then I have a bridge to sell them. I(with most people) are not training for Boston, and don’t want or need whatever bullshit is sold along with 2-20x the price tag for a pair of shoes to sweat in.
Feigning surprise their incredibly expensive pricing which pushed away the top of their marketing funnel impacts the middle and end of their funnel should be shame on their marketing and analytics team. That goes for any sport, their shit is overpriced and I couldn’t give a shit about their brand.
I tried Nike Pegasus and all they did was blister my feet to the point where I had to take time off from running to heal. I gave them a fair chance, but eventually I went back to my trusty ASICS. Sure I still get blisters when I run 50 mpw but not so bad that I need to stop running.