For most folks, once they’re semi-regular runners, cost and turnover of shoes becomes a factor.
Running has an entire spectrum of needs, personally If Nike is shocked $75-$80(mid $50s after discount https://www.nike.com/w/mens-running-shoes-37v7jznik1zy7ok?sort=priceAsc) isn’t competitive with pricing for other brands (Asics and New Balance are easily had for mid-$30s on sale) then I have a bridge to sell them. I(with most people) are not training for Boston, and don’t want or need whatever bullshit is sold along with 2-20x the price tag for a pair of shoes to sweat in.
Feigning surprise their incredibly expensive pricing which pushed away the top of their marketing funnel impacts the middle and end of their funnel should be shame on their marketing and analytics team. That goes for any sport, their shit is overpriced and I couldn’t give a shit about their brand.
I run between 3000 and 3500 km per year, som I’m going through a fair share of shoes. Usually, I go to my local running store, try on a few pairs and buy what feels best. I have a few runs, and if I like the shoes, I stockpile on them during online sales. I’m currently running in models that are two seasons out of date because I bought so many of them.
I never run in Nikes. Not for the lack of trying, but here in Ireland they refuse to stock their shoes in running shops and instead are trying to force everyone to shop for them online. Without trying them on, I won’t buy running shoes, but fortunately there are so many alternatives that I don’t regret skipping Nikes.