I always thought the reason they don’t take any action, is exactly because adblockers would then work as the guy above described.
Companies posting ads would eventually become aware, that a not insignificant portion of viewers don’t even see the ads they are paying for. I don’t see how this won’t cause a backlash… i guess youtube calculated that in and thinks it’ll be worth it any way.
Good point, if you’re counting ad impressions and billing accordingly then it’s better to simply lose the impression than bill the customer for displaying a “ghost ad”.
However this is exactly what’s happening to sponsors with SponsorBlock, their section gets skipped and nobody knows (well, the channel owner knows from the watch stats, but does the sponsor demand those stats, do they only pay for clickthroughs on the referral link, I have no idea how the YT sponsor ecosystem works)
They don’t need any other information than referral link clicks/signups and video views, one of which they have metrics on, the other is public information. A SponsorSkip user is equal in their eyes to a person who isn’t interested in the product.
I always thought the reason they don’t take any action, is exactly because adblockers would then work as the guy above described.
Companies posting ads would eventually become aware, that a not insignificant portion of viewers don’t even see the ads they are paying for. I don’t see how this won’t cause a backlash… i guess youtube calculated that in and thinks it’ll be worth it any way.
Good point, if you’re counting ad impressions and billing accordingly then it’s better to simply lose the impression than bill the customer for displaying a “ghost ad”.
However this is exactly what’s happening to sponsors with SponsorBlock, their section gets skipped and nobody knows (well, the channel owner knows from the watch stats, but does the sponsor demand those stats, do they only pay for clickthroughs on the referral link, I have no idea how the YT sponsor ecosystem works)
They don’t need any other information than referral link clicks/signups and video views, one of which they have metrics on, the other is public information. A SponsorSkip user is equal in their eyes to a person who isn’t interested in the product.