For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
I do it when I’m too lazy to make espresso at home. I have some freeze dried quality coffee that mixed with oat milk or vanilla ice cream tastes really good but I also do 3in1 which is delish.
Instant coffee is becoming quite popular again thanks to tiktok. People are sharing many recipes and its big because it’s very accessible and can taste good. Also people finally figuring out that there is some special prep involved like not burning the coffee etc.
I don’t really get beverages elitism tbh it’s all some weird nonsense we put into our water to entertain ourselves.
My flavored water is better than your flavored water.