For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
I don’t mind instant coffee and there are so many options. I get hired if I drink the same thing all the time. So some weeks I drink cold brew, some weeks I drink instant coffee, some week I drink iced and some weeks I drink tea. I alternate between different sources of caffeine pretty much every other week.