But how so? Just that Google will stop feeding them personal data the ways it currently does? Or that Chrome would actively work to block fingerprinting and trackers the way and blockers and Firefox do?
Because fingerprinting happens whether the user’s browser ‘allows’ it or not.
Google effectively monopolizes most of the access to advertising data.
Ok, so you mean most of what most companies get is fed from Google’s tracking? So most would lose most of their data. But not that rely on Amazon/Meta/etc who are doing their own dirty work.
Or that Chrome would actively work to block fingerprinting and trackers the way and blockers and Firefox do?
I think they’ll do this.
Ok, so you mean most of what most companies get is fed from Google’s tracking?
Today everyone installs cookies and what not and tracks however they can. Once Google goes the Firefox route disabling and mitigating tracking abilities in Chrome, the only gateway to tracking data will be the data gathered by Google via Chrome and exposed via some Google-controlled API to third parties. So I think that eventually what most companies get fed by will be Google’s tracking.
So most would lose most of their data. But not that rely on Amazon/Meta/etc who are doing their own dirty work.
Yup. And probably.
So better than the status quo, unless you’re a smaller ad company.
But how so? Just that Google will stop feeding them personal data the ways it currently does? Or that Chrome would actively work to block fingerprinting and trackers the way and blockers and Firefox do?
Because fingerprinting happens whether the user’s browser ‘allows’ it or not.
Ok, so you mean most of what most companies get is fed from Google’s tracking? So most would lose most of their data. But not that rely on Amazon/Meta/etc who are doing their own dirty work.
I think they’ll do this.
Today everyone installs cookies and what not and tracks however they can. Once Google goes the Firefox route disabling and mitigating tracking abilities in Chrome, the only gateway to tracking data will be the data gathered by Google via Chrome and exposed via some Google-controlled API to third parties. So I think that eventually what most companies get fed by will be Google’s tracking.
Yup. And probably.
So better than the status quo, unless you’re a smaller ad company.