For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
Personally, not very much. I’m aware my personal experience doesn’t translate to universal truth, but I only know what it know.
I have a little bit of instant coffee around but it’s mostly for camping.
Day to day, I either drink homemade iced coffee, or regular coffee made in a pour over. Getting the iced coffee ready is as fast as putting some ice in a bottle and pouring the coffee. Even the pour over, which takes maybe 15 minutes total is still faster than the time spent going to a Starbucks, waiting in line, ordering, and waiting for it to be made.
To me, buying coffee is really only going to happen when I’m traveling.