Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • LucasWaffyWaf
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    71 year ago

    Craft brews here can be bloody amazing. The big name mass produced domestics tend to be watery, with little pleasantness to the flavor. Some are God awful, but most are the beer equivalent of a plain potato chip. Pleasant enough in the moment, but you’ll forget about it not long after.

    • @MeanEYE
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      31 year ago

      Kind of like Stella or Heineken? Bland but good enough.

      • norbert
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        fedilink
        31 year ago

        Stella or Heine are both flavorful, wonderful drinks compared to Bud Light, that’s how bad it is.

        • @MeanEYE
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          11 year ago

          Why would anyone buy that?

        • @MeanEYE
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          31 year ago

          Okay, that sounds gross. Am not even sure I want to imagine.

      • LucasWaffyWaf
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        edit-2
        1 year ago

        Edit: Leaving the message up, but Stella is NOT Mexican. No friggen clue where I got that from o.o

        Funny you mention a Dutch and Mexican brew, but basically lol. I find Heineken better tasting than Bud, Miller, Coors, what have ya, but it’s not a huuuge bump in quality. Plus Heineken in my area isn’t that much cheaper than the much better tasting, much more varied craft brews I can find locally.

        • @MeanEYE
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          11 year ago

          We are not talking about price. But yeah, both of those are known and mass produced okay beers that are just okay.

          • LucasWaffyWaf
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            21 year ago

            Aight this prompted me to look into it. Dunno where the HELL I got Mexican from, gonna make a note of it lol