Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
Haha came here thinking the same thing. I actually liked their endorsement for that trans person but I’d never switch to fuckin bud lite. Ew.
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Marketing beer to children?
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When you say dude, you’re referring to…?
They’re intentionally referring to the trans woman influencer in question as if they were not female.
Shocking and from someone with such a tasteful username as well
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they are not female. Female refers to sex. I think you mean to say “as if they were not a woman”, right?
I’m sure fuckn Bud Light is very popular with the kids…