Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
Really doubt it was because of this one incident, conservatives just sensationalize anything to do with trans people. Like… Budwieser is a trash product. Everyone knows it. Anybody with taste buds who wants to drink will grab anything else.
But ofc it makes business sense to blame it on us trans people, like this was anything, like Budweiser ever did shit for us in the first place…
Iirc they backed a trans influencer drawing conservative outrage, then, after realizing that the conservatives were a large part of their customer base, they did a 180 and publicly cut ties with the influencer thereby also alienating the customers they hoped to gain in the first place while also not gaining back much of their conservative customers.
Someone feel free to fact check me I’m drawing on memory here.
Eh you are forgetting the spot where the conservative snowflakes also just started buying different beer from anheuser-busch because they don’t know how companies are structured and thought bud light was a whole company. They haven’t lost money here just the share of money coming from bud light in north America has shifted to other beers they own.
I know some locally who switched to Coors not realizing Coors was one of the first Pride beer sponsors (with Miller Lite), all because of a single gay teamster.
https://teamster.org/2017/06/teamsters-pride-work-look-back-coors-boycott/
You realize it’s just more rage bait right? The parent company here complaining has seen increased growth in subsidiaries like Corona because the lot getting bent out of shape over bud light just bought other bear made by the same parent company. They didn’t lose money it’s just coming from different beers now. Fuck the wall street noise here
I don’t just grab anything thing, but the thing.
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