People are used to seeing stark warnings on tobacco products alerting them about the potentially deadly risks to health. Now a study suggests similar labelling on food could help them make wiser choices about not just their health, but the health of the planet.

The research, by academics at Durham University, found that warning labels including a graphic image – similar to those warning of impotence, heart disease or lung cancer on cigarette packets – could reduce selections of meals containing meat by 7-10%.

It is a change that could have a material impact on the future of the planet. According to a recent YouGov poll, 72% of the UK population classify themselves as meat-eaters. But the Climate Change Committee (CCC), which advises the government on its net zero goals, has said the UK needs to slash its meat consumption by 20% by 2030, and 50% by 2050, in order to meet them.

  • diprount_tomato
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    -311 year ago

    “You will own nothing and you will be happy”

    • MrAlagos
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      161 year ago

      Tens of thousands of people across Europe already don’t own anything anymore because of recent calamities caused by climate change, yet people continue to bring in this stupid phrase trying to say that the solution will be worse than what we are already going through because of the many mistakes we made in managing resources, of which food production is one.

    • @Fleur__
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      151 year ago

      when no burger :(

    • nicetriangle
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      51 year ago

      Oh boohoo we can’t keep doing unsustainable stuff forever, so sorry.