Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
Eh you are forgetting the spot where the conservative snowflakes also just started buying different beer from anheuser-busch because they don’t know how companies are structured and thought bud light was a whole company. They haven’t lost money here just the share of money coming from bud light in north America has shifted to other beers they own.
I know some locally who switched to Coors not realizing Coors was one of the first Pride beer sponsors (with Miller Lite), all because of a single gay teamster.
https://teamster.org/2017/06/teamsters-pride-work-look-back-coors-boycott/