People are used to seeing stark warnings on tobacco products alerting them about the potentially deadly risks to health. Now a study suggests similar labelling on food could help them make wiser choices about not just their health, but the health of the planet.

The research, by academics at Durham University, found that warning labels including a graphic image – similar to those warning of impotence, heart disease or lung cancer on cigarette packets – could reduce selections of meals containing meat by 7-10%.

It is a change that could have a material impact on the future of the planet. According to a recent YouGov poll, 72% of the UK population classify themselves as meat-eaters. But the Climate Change Committee (CCC), which advises the government on its net zero goals, has said the UK needs to slash its meat consumption by 20% by 2030, and 50% by 2050, in order to meet them.

  • @[email protected]
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    -11 year ago

    Sheep production in the US peaked at 51 million head, back in 1884. Today, there’s only 5 million head of sheep. Consumer preferences absolutely impacts what farmers grow.

    i think, given the choice, many people would prefer wool over sythetics, but the price difference is incredible. look at any american made textile from that era.

    i’m afraid you’ve fallen for the “post hoc ergo propter hoc”.

    • @Pipoca
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      31 year ago

      When was the last time you had mutton for dinner?

      In 1884, how often would you be eating mutton?

      • @[email protected]
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        -11 year ago

        if you have something to say, say it. i don’t see the point in your rhetorical questions.