IKEA Family is a membership program, like grocery store memberships. The only real feature of the program was their 5% discount. But now, they are getting rid of it to focus on “New Lower Price offers”. I’m not holding my breath that their prices are going to come down anytime soon.
IKEA Family is worthless now. They do offer “select delivery options” with no explanation on what this means.
Growth is not up to expectations
Well, getting rid of your return customer incentive program isn’t going to help growth.
Maybe not in the long run, but please someone think of the next fiscal quarter!!