Finding new subscribers in a saturated streaming video market isn't easy. And with legacy media companies desperate to recoup revenue declines in their linear TV businesses, the cost of your monthly plan is likely to keep rising.

After years of inflation, Americans are used to sticker shock. But nothing compares to the surging price of streaming video.

Last week, Apple TV+ became the latest streaming service to raise its price—up from $6.99 to $9.99 per month—following the example of Disney+, Hulu, ESPN+, and Netflix, which all hiked their prices in October.

Half of the major streaming platforms in the U.S. now charge a monthly fee that’s double the price they charged when they initially came to market. And many of these streaming services haven’t even been around for 10 years.

  • GhostalmediaEnglish
    6•1 year ago

    Of the price increases, the Apple one is the only one that doesn’t really offend me. It was dirt cheap after it launched because it didn’t have a big library of original content. No one was going to pay more than $5 for that service.

    Now they have somewhat of a modest library, and now it’s $7.

    Edit: got my numbers wrong. Going from $7 to $10

    • @Rukmer
      1•1 year ago

      This article says they’re raising it to $10, no? I think this is the article I read earlier. But Central Park is fantastic and the only thing I know about Apple TV.

      • GhostalmediaEnglish
        1•1 year ago

        Yeah, my bad. It’s going from $7 to $10. You’re right.