Doesn’t seem as bad as it seems from the headline. Taking care of your skin isn’t a bad thing. Moreover it notes there’s an uptick in skin care emphasis in Gen X and Millennials as well.

If that includes sunscreen, then I’m all for it. People like to look good and healthy. Every generation has always been self-conscious about appearance because it’s innate to life from relationships to projecting physical health.

Whether it’s social media or going to public school, the insecurities remain the same. The difference is that these younger generations are being targeted earlier by marketing when the youth of previous generations weren’t as reachable.