When I was in the ad buying space in 2010, I was able to segment audiences based on surface level things like demographic. But also more granular things like if they own a grill, or if they are buying swimming pool equipment. Those two data points clearly point to a certain age group.
I’m sure today, ad companies can do even more extrapolation.
Absolutely true.
When I was in the ad buying space in 2010, I was able to segment audiences based on surface level things like demographic. But also more granular things like if they own a grill, or if they are buying swimming pool equipment. Those two data points clearly point to a certain age group.
I’m sure today, ad companies can do even more extrapolation.