Alongside the return of Steve Jobs and the advent of the iMac and iPod, Apple's first online store played a crucial role in the company's survival and resurgence. It officially opened for business on November 10, 1997 and has been online ever since — except when Apple takes it offline to promote the launch of new products.
Apple had to at the time because they couldn’t afford not to laser focus. Now they have $100B+ lying around they can afford to spend a decade of 1000 engineers working on a car for example.
Apple had to at the time because they couldn’t afford not to laser focus. Now they have $100B+ lying around they can afford to spend a decade of 1000 engineers working on a car for example.